Lebriz Araci
About Lebriz Araci
Lebriz Araci is the Europe Market Strategy & Planning Senior Director at Procter & Gamble, with extensive experience in various managerial roles within the company.
Title
Lebriz Araci holds the position of Europe Market Strategy & Planning Senior Director at Procter & Gamble. This role involves overseeing strategic market planning and implementation across Europe.
Procter & Gamble Career
Lebriz Araci has built a long-standing career at Procter & Gamble. Currently, she serves as the Europe Market Strategy & Planning Senior Director, a position she has held since 2018. Her previous roles at the company include Europe Fabric Care Market Strategies and Planning Manager (2014-2018), Hair Care, Hair Color and Styling Commercial Operations Manager in Istanbul, Turkey (2012-2014), and Distributor Operations Team Leader in Ankara, Turkey (2011-2012). Additionally, she worked as Carrefour Account Executive, Market Strategies and Planning Category Manager for Baby Care, Top Local Chains Account Executive, and Sales Field Account Representative in various capacities between 2005 and 2011.
Education and Expertise
Lebriz Araci studied at Bilkent University, where she achieved a Bachelor of Science degree in Industrial Engineering. Her academic background in engineering has provided a foundation for her extensive career in market strategy and planning.
Professional Responsibilities
In her role at Procter & Gamble, Lebriz Araci is responsible for implementing digital solutions to enhance in-store executions. She focuses on building and training sales capabilities within the organization. Additionally, she acts as the business owner for e-content creation, ensuring that digital content strategies align with broader business goals.