Lee Hansook
About Lee Hansook
Lee Hansook is the Head of eBusiness and eCommerce Channel Leader at Procter & Gamble in Korea, with extensive experience in FMCG and Beauty sectors.
Current Position at Procter & Gamble
Lee Hansook is currently the Head of eBusiness and eCommerce Channel Leader at Procter & Gamble in Korea. He has been in this role since 2020, where he is responsible for overseeing the eCommerce strategies and initiatives for the company in South Korea.
Previous Role as Global Travel Retail Senior Director
Between 2018 and 2020, Lee Hansook served as the Global Travel Retail Senior Director for Sales and BC operation at Procter & Gamble in Singapore. During this period, he focused on new skincare brands and managed global travel retail operations, enhancing the company's presence in this specific sector.
Experience in Trade Marketing and Sales
Lee Hansook possesses extensive experience in trade marketing and sales, with a notable focus on the eCommerce sector. He has held multiple roles at Procter & Gamble, ranging from Market Strategy and Planning Director to Sales Account Manager. His work has spanned various channels including modern retail, distribution, and direct-to-consumer sales.
Work on SK-II Brand
From 2014 to 2016, Lee Hansook was the Market Strategy and Planning Director for the SK-II business in Korea, managing department stores, duty-free shops, and eCommerce channels. Additionally, in 2013, he led the sales team for the SK-II department store business in Korea, strengthening the brand's market footprint.