Leen Al Barqawi
About Leen Al Barqawi
Leen Al Barqawi is a Senior Brand Manager at Procter & Gamble, overseeing Ariel and Tide in Sub-Sahara Africa and Morocco. She has extensive experience in brand management and marketing, having worked in various roles at Procter & Gamble and Edelman.
Current Title and Role
Leen Al Barqawi serves as the Senior Brand Manager for Ariel and Tide within the Sub-Sahara Africa & Morocco region. She started this role at Procter & Gamble in 2023. She operates from the United Arab Emirates and is responsible for overseeing brand strategies and market penetration for these key products in a significant geographical region.
Career at Procter & Gamble
Leen Al Barqawi has a robust career at Procter & Gamble spanning several roles. From 2022 to 2023, she was the Senior Brand Manager for Ariel, Tide, and Bonux in the Arabian Peninsula. Prior to that, she served as the Senior Brand Manager for Downy and Design across the Middle East and Africa from 2020 to 2022. Her earlier roles at P&G include Brand Manager for Downy and Design (2019-2020) and Assistant Brand Manager focusing on Media, Digital, and the Growing Families Platform (2018-2019), as well as E-Commerce and Growing Families (2018).
Previous Work Experience
Before her extensive tenure at Procter & Gamble, Leen Al Barqawi worked in various capacities at Edelman, a global communications firm. She was a Senior Account Executive in 2017, an Account Executive from 2016 to 2017, and started as an Assistant Account Executive from 2015 to 2016. She also held roles at Bravado Media as a Marketing Operations Specialist in 2014 and interned at Arabtec Construction LLC in 2012.
Education Background
Leen Al Barqawi holds a Master of Strategic Marketing from the University of Wollongong in Dubai, completed in 2015. Prior to this, she achieved a Bachelor of Science in Design Management with minors in Mass Communication and Business Management from the American University of Sharjah, completed in 2013.
Early Career and Activities
Leen Al Barqawi's early career includes roles at the American University of Sharjah, where she served as an Executive Secretary and Office Director for the Student Council from 2012 to 2013, and as an Events Organizer for the Palestinian Cultural Club from 2011 to 2012. She was also a member of the Orientation Team at the Student Activities Office in 2011.