Leidy Paola Mahecha
About Leidy Paola Mahecha
Leidy Paola Mahecha is the Ecommerce and Performance Manager at Procter & Gamble, with over 16 years of experience in creative and media agencies.
Title
Leidy Paola Mahecha serves as the Ecommerce and Performance Manager at Procter & Gamble. She assumed this role in August 2020.
Professional Experience at Procter & Gamble
Since August 2020, Leidy Paola Mahecha has been working at Procter & Gamble as the Ecommerce and Performance Manager. She leads digital performance and eCommerce initiatives specifically for the Health, Fabric, and Deos brands within the company. Her role involves managing and optimizing online sales and marketing strategies to enhance brand performance.
Work Experience at Nestlé Nespresso SA
In 2020, Leidy Paola Mahecha worked at Nestlé Nespresso SA as a Digital Performance Specialist and Media Leader. During her 2-month tenure in Bogota, she focused on improving digital media strategies and performance metrics to enhance the brand's online presence.
Marketing Coordinator at Sodimac Colombia
From 2016 to 2020, Leidy Paola Mahecha served as Coordinadora de Marketing Digital at Sodimac Colombia in Bogotá. Over four years, she was responsible for coordinating digital marketing initiatives to drive customer engagement and sales growth through online channels.
Earlier Career Roles
Leidy Paola Mahecha has held various roles within the marketing and media industry. She worked at Havas Media as a Senior Media Planner from 2015 to 2016, at GroupM as a Search Executive Analyst from 2014 to 2015, and at Beat / Lowe SSP3 as a Planner Medios from 2011 to 2012. Her earlier career also includes a role at Mass Digital from 2009 to 2011 as Directora de tráfico and at Lowe and Partners Worldwide as Dirección Tráfico from 2006 to 2014.
Educational Background
Leidy Paola Mahecha studied at Fundación Universitaria Panamericana, where she achieved multiple degrees: a Bachelor's in Marketing (2010-2015), a Bachelor's in Advertising (2010-2014), and a Profesional en Mercadeo y Publicidad in both Advertising and Marketing Digital (2009-2014). Her comprehensive education has provided a solid foundation for her extensive career in marketing and digital performance.