Leo Chu
About Leo Chu
Leo Chu is the EC Go to Market Leader & Corp. AE at 寶僑家品, with a strong background in trade marketing and customer management.
Title and Current Position
Leo Chu is the EC Go to Market Leader and Corp. AE at 寶僑家品. He has been with the company in this role since 2019.
Professional Experience at 寶僑家品
Leo Chu has held various positions at 寶僑家品 over the years. He served as a Senior Trade Marketing Manager in 2019 for 10 months. From 2016 to 2019, he worked as a Senior Trade Marketing Manager in 台灣 台北市. Prior to that, he was the Senior Manager of the Walmart Customer Team in Guangzhou from 2015 to 2016. From 2013 to 2015, he was a Senior Category Trade Marketing Manager in Taipei. He also held positions such as CVS Customer Manager for 7 months in 2013-2014, and Customer Manager of the Distributor Channel from 2010 to 2013. Additionally, he briefly worked as an Account Manager in the Distributor Channel in 2010.
Educational Background
Leo Chu holds a Master of Business Administration (MBA) in Business Administration from 國立政治大學, where he studied from 2008 to 2010. He also has a bachelor's degree in 醫事技術學系 from 臺北醫學大學, earned between 2002 and 2006.
Notable Achievements
Leo Chu designed an effective go-to-market strategy for P&G Taiwan's e-commerce, resulting in a business index of 129 compared to the previous year. He also successfully led the Laundry business to achieve the No.1 position in the premium tier detergent category across key e-commerce retailers, with an off-take growth index of 170 compared to the previous year. Additionally, he played a significant role in developing his team's data analytics capabilities, leading to 7 out of 8 categories winning market share and exceeding off-take targets.