Lester Estrada
About Lester Estrada
Lester Estrada is the Vice President at Procter & Gamble, with extensive experience in marketing and management across various regions including ASEAN, Japan, and China.
Company
Lester Estrada has built a distinguished career at Procter & Gamble, with several prominent roles. As of 2024, he serves as the Vice President for P&G in China, continuing a long-standing association with the company. His career trajectory includes various marketing and country-specific leadership roles, reflecting his in-depth understanding of diverse markets and consumer behavior.
Title
Lester Estrada currently holds the position of Vice President at Procter & Gamble. Throughout his career, he has held several senior titles, including Vice President of Marketing, Country Marketing Director, and Country Marketing Manager at different P&G regional offices.
Work History at Procter & Gamble
Lester Estrada has served Procter & Gamble in multiple capacities across various regions. Starting as an Assistant Brand Manager in the Philippines, he rose through the ranks to Regional Assistant Brand Manager for ASEAN countries. He later served as Country Marketing Manager for several product lines and regions, including Japan and the Philippines. His tenure includes roles as Country Marketing Director for P&G Philippines and Vice President of Marketing in Singapore, showcasing a broad geographic and functional experience.
Education and Expertise
Lester Estrada earned his Bachelor of Science in Management from Ateneo de Manila University, where he studied Business Administration and Management from 2001 to 2005. His education laid the foundation for his extensive experience in leading specialized media and ecommerce teams. He has a track record of successfully delivering category expansion and new product launches in challenging market environments.
Achievements
Lester Estrada has a proven track record in market turnaround and category expansion in various regions, including ASEAN and Japan. His expertise spans across different cultures and markets, allowing him to lead specialized media and ecommerce teams effectively. His strategic initiatives have resulted in successful new launches and the stabilization of markets in high-growth regions.