Li Matt
About Li Matt
Li Matt is the Senior Brand Protection Manager for the Go-To-Market Team at Procter & Gamble Guangzhou Co. Ltd, with extensive experience in brand protection and research supervision.
Company
Li Matt is currently employed at Procter & Gamble Guangzhou Co. Ltd, where he serves as the Senior Brand Protection Manager for the Go-To-Market Team in GC Brand Protection. He has been with the company since 2011. Procter & Gamble is a globally recognized consumer goods corporation known for its extensive range of products in various categories such as personal health, hygiene, and home care.
Title: Senior Brand Protection Manager
In his role as Senior Brand Protection Manager, Li Matt is responsible for overseeing the Go-To-Market Team in GC Brand Protection at Procter & Gamble Guangzhou Co. Ltd. His duties include managing top 40 distributors of China business and building brand protection awareness in wholesale channels. His efforts focus on mitigating the risks posed by counterfeit products in the market.
Previous Roles
Prior to his current role, Li Matt worked at Procter & Gamble Guangzhou Co. Ltd as a Brand Protection Manager from 2006 to 2011. Before his tenure at Procter & Gamble, he was employed as a Research Supervisor at the Guangzhou Microbiology Research Institute from 2003 to 2006.
Education and Expertise
Li Matt studied at Sun Yat-Sen University, where he focused on Chemistry and achieved a degree in Pharmacology from 2005 to 2008. His academic background in pharmacology and chemistry provides a solid foundation for his expertise in brand protection and anti-counterfeiting operations.
Achievements and Contributions
Li Matt has developed Standard Operating Procedures (SOP) and tools such as a Personal Digital Assistant (PDA) for collecting counterfeit leads from the field sales team. He is actively involved in conducting investigations in 30 wholesale markets across China to identify local counterfeit supply chain networks. His work also involves facilitating prosecution success by managing investigation leads towards criminal cases, including evidence collection and legal team support.