Lia Braaten Hager
About Lia Braaten Hager
Lia Braaten Hager is the Design Vice President for Global Home Care at Procter & Gamble, specializing in holistic branding and design strategy.
Title
Lia Braaten Hager holds the position of Design Vice President, Global Home Care at Procter & Gamble. In this role, she leads design initiatives and sets strategic visions for P&G's Home Care brands.
Current Role at Procter & Gamble
As Design Vice President, Global Home Care since 2015, Lia Braaten Hager oversees design initiatives for six 'billion dollar' franchises in the Fabric Care and Home Care sectors at Procter & Gamble. Her responsibilities include setting strategic design visions, ensuring design quality, and go-to-market excellence for these brands.
Previous Role at Procter & Gamble
Prior to her current role, Lia Braaten Hager worked as the Director of Design for Home Care and Duracell at Procter & Gamble from 2013. In this capacity, she focused on the integration of design with business strategies to support complex global brands.
Education and Academic Background
Lia Braaten Hager obtained an MS from Virginia Polytechnic Institute and State University, studying from 1996 to 1998. She earned a BS from the University of Wisconsin-Madison, studying from 1987 to 1991.
Design Expertise and Specialization
With over two decades of experience in consumer products, Lia Braaten Hager specializes in global brand and innovation design. She is skilled in holistic branding and identity, integrating design with business strategies for global brands. Hager is an expert in design thinking methodology and facilitation, contributing to executional excellence and multi-disciplinary design collaboration.