Lida Mirzaeeyan
About Lida Mirzaeeyan
Lida Mirzaeeyan is the Channel Sales and Shopper Marketing Director at Procter & Gamble in Dubai, overseeing shopper marketing initiatives and sales targets across multiple Gulf markets.
Current Role at Procter & Gamble
Lida Mirzaeeyan is currently serving as the Channel Sales and Shopper Marketing Director at Procter & Gamble. In this role, which she started in 2021, she is responsible for leading shopper marketing initiatives across multiple Gulf markets, including the UAE, Oman, Kuwait, Qatar, and Bahrain. Her responsibilities include managing customer events from concept to execution and driving sales targets and maximizing coverage and reach in the UAE supermarket and minimarket channels.
Previous Roles at Procter & Gamble
Before her current position, Lida Mirzaeeyan held various roles at Procter & Gamble. From 2012 to 2021, she served as Brand Director for 9 years in Dubai. Prior to that, she was the Brand Manager from 2008 to 2012, overseeing brand strategy and management for four years. Starting her tenure at Procter & Gamble, she worked as a Senior Business Analyst from 2006 to 2008 for two years, where she focused on data analysis and business insights.
Earlier Work Experience
Lida Mirzaeeyan's career also includes tenure as a Business Development Manager. She worked at B-Marketing from 2005 to 2006 for 11 months, and at Middle East Global Advisors from 2004 to 2005 for 7 months, where she developed strategies to improve business growth and market expansion.
Education and Academic Background
Lida Mirzaeeyan holds a Master of Business Administration (M.B.A.) in Global Management from IE Business School and a Bachelor of Information Technology from the American University in Dubai. These academic credentials have provided her with a robust foundation in both management principles and information technology.