Lieke De Ridder
About Lieke De Ridder
Lieke De Ridder is the Sales Director AS Watson Benelux at Procter & Gamble, with extensive experience in various sales and management roles within the company and a strong academic background in economics and marketing management.
Current Role at Procter & Gamble
Lieke De Ridder is the Sales Director AS Watson Benelux at Procter & Gamble, starting in 2023. Her responsibilities include overseeing sales operations and strategy for the AS Watson Benelux markets. This role builds on her extensive experience in sales and account management within the company.
Previous Positions at Procter & Gamble
Prior to her current role, Lieke held several key positions at Procter & Gamble. She was the Sales Director Food Holland from 2021 to 2023, and the Teamleader Superunie from 2020 to 2021. Earlier roles include Category Manager Shave Care NL (2019-2020), Account Executive Baby Care & Feminine Care & Online AS Watson (2018-2019), Account Executive Oral Care & Health Care AS Watson (2017-2018), Account Manager Superunie (2015-2016), and an Intern in Customer Business Development in 2015. Each role contributed to her deep understanding of the sales and business development landscape.
Early Career Experience
Lieke De Ridder's professional journey began with internships and assistant roles that laid the foundation for her career in sales and marketing. She served as an Intern Customer Business Development at Procter & Gamble for 4 months in 2015. Prior to this, she was an Interim Assistant Key Account Manager at SCA - Hygiene and Forest Products Company for 2 months in 2014-2015, and an Internship Marketing Duyvis at PepsiCo for 6 months in 2014. These early roles provided her with valuable insights into the industry and practical experience that would pave the way for her future successes.
Educational Background
Lieke holds a Master of Science (MSc) in Marketing Management from the University of Groningen, which she completed from 2012 to 2014. She also earned a Bachelor's degree in Business Economics from the same institution, studying from 2009 to 2012. Additionally, she spent a year at Indiana University of Pennsylvania, where she studied Economics from 2008 to 2009. Her academic background equipped her with a solid foundation in business and marketing principles.