Lieke Tel
About Lieke Tel
Lieke Tel is the Marketing Director for E-commerce, Retail Media, and Brand Compliance at Procter & Gamble, and serves as the Marketing Recruitment Lead for the Netherlands organization.
Title and Current Position
Lieke Tel holds the title of Marketing Director E-commerce, Retail Media & Brand Compliance at Procter & Gamble. She also serves as the Marketing Recruitment Lead for the Netherlands organization. Since 2023, she has been based in Rotterdam, Zuid-Holland, Nederland in her current role.
Professional Background at Procter & Gamble
Lieke Tel's professional journey at Procter & Gamble includes several significant roles. From 2021 to 2023, she was the Senior Brand Manager for Braun in France-Benelux based in Rotterdam. Before that, she served as Senior Brand Manager for Gillette Benelux from 2019 to 2021. Additionally, she worked as the Brand Manager for Gillette Benelux in 2019 for 9 months. Earlier in her career, she was the Assistant Brand Manager for Consumer activation in Paris, France from 2018 to 2019. Her initial position at Procter & Gamble was as a Marketing & Sales Intern for Hair Care BeNeLux from 2017 to 2018.
Educational Background
Lieke Tel has a robust educational background. She achieved a Master of Science (MSc) in Marketing Management from the Rotterdam School of Management, Erasmus University in 2017. Earlier, she completed an MSc in Marketing Management, Analytical track from the same institution. In 2015, she participated in an exchange programme at Nanyang Technological University in Singapore. She also earned a Bachelor of Science (B.Sc.) in Communicatiewetenschap from Vrije Universiteit Amsterdam, where she also completed an Honours Programme. Her secondary education was completed at Blaise Pascal College, where she obtained a VWO degree in EM/CM.
Early Career Roles
Before joining Procter & Gamble, Lieke Tel had various roles that built her foundation in marketing and sales. She worked as a Junior Webcare Gatekeeper at Ahold Delhaize in 2016 and as a Salesperson at Etos from 2013 to 2015. Additionally, she served as a Student-assistant within the Faculty of Social Science and for Inferential and Descriptive Statistics at Vrije Universiteit Amsterdam in 2015.
Major Campaigns and Initiatives
In her role, Lieke Tel leads multi-brand campaigns such as the Olympics, integrating both commercial and brand-building plans. She consults on brand-specific activations and initiatives, including Pampers Premature donations, and acts as a changemaker by driving brand compliance practices across France-Benelux. Her efforts focus on identifying risks and implementing habit changes to simplify brand compliance processes.