Ligia Balcanu

Ligia Balcanu

Senior Manager Consumer Insights @ Procter & Gamble

About Ligia Balcanu

Ligia Balcanu is a Senior Manager Consumer Insights at Procter & Gamble, with a background in Econometrics and Quantitative Economics, and International Business.

Title

Ligia Balcanu holds the title of Senior Manager Consumer Insights at Procter & Gamble. She has been serving in this role since 2021.

Current Role at Procter & Gamble

Ligia Balcanu currently works as a Senior Manager Consumer Insights at Procter & Gamble. She has been in this position since 2021, contributing to the company's understanding of consumer behavior and insights.

Previous Roles at Procter & Gamble

Before her current role, Ligia Balcanu worked as a Consumer Insights Manager at Procter & Gamble from 2019 to 2021. Additionally, she gained experience as a Summer Intern in 2018, working for 2 months.

Educational Background

Ligia Balcanu holds a Master's degree in Econometrics and Quantitative Economics from the Academia de Studii Economice din București, which she completed between 2019 and 2021. Prior to this, she was awarded an Erasmus Scholarship to study Economics at the University of Amsterdam from 2017 to 2018. She also has a Bachelor's degree in International Business from the Academia de Studii Economice din București, completed between 2016 and 2019.

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