Lina Mc Elwee
About Lina Mc Elwee
Lina Mc Elwee is the Director of Analytics and Insights for Hair Care North America at Procter & Gamble, with extensive experience in various managerial roles within the company and a strong educational background in data science, marketing, and chemical engineering.
Current Role at Procter & Gamble
Currently, Lina Mc Elwee serves as the Director of Analytics and Insights for Hair Care North America - Portfolio and Shopper Elevation at Procter & Gamble. She has been in this role since 2020, working in the Cincinnati Metropolitan Area. Her responsibilities involve leveraging analytical insights to drive growth in the hair care sector by optimizing portfolio strategies and enhancing shopper experiences.
Past Roles at Procter & Gamble
Lina Mc Elwee has held several significant roles at Procter & Gamble over her extensive career. From 2016 to 2020, she was the Senior Manager of Shopper Based Design North America. Prior to this, she served as Senior Manager North America Beauty & Grooming from 2012 to 2020, and before that, as Senior Manager Global Beauty from 2010 to 2011. Earlier, she was the Senior Manager Global Personal Health from 2006 to 2009, and the Manager Global Fine Fragrances handling brands like Gucci, Dolce&Gabbana, and Valentino from 2004 to 2006. Her first significant role at the company was as Associate Manager Latin America Oral Care from 2001 to 2004 in Caracas, Venezuela.
Early Career at PDVSA Petroleos de Venezuela S.A.
Before joining Procter & Gamble, Lina Mc Elwee's career began at PDVSA Petroleos de Venezuela S.A. where she held the position of Marketing Analyst from 1998 to 1999 in Valencia, Venezuela. Earlier, she was a Process Engineer at the same company from 1996 to 1998 in Maracaibo, Venezuela. These roles provided her with foundational experience in marketing and engineering.
Education and Qualifications
Lina Mc Elwee's academic background includes a Master in Data Science from Northwestern University, completed between 2018 and 2021. She also holds a Master in Marketing from IESA, completed in 2003, and an MBA in Marketing Research from IESA, completed in 2002. Additionally, she has an Engineer's degree in Chemical Engineering from Universidad Simón Bolívar, attained from 1990 to 1995, and a Bachelor of Science from Colegio San Luis, completed in 1990.
Technical Expertise and Interpersonal Skills
Throughout her career at Procter & Gamble, Lina Mc Elwee has developed robust technical research capabilities, enabling her to transform data into actionable insights for brand development and retail optimization. She is also recognized for her interpersonal and people development skills, having managed teams and direct reports across various global locations. Her adaptability and leadership have been consistently demonstrated as she adjusted to new roles and cities almost every two years during the initial 12 years of her post-college career.