Linda Kuusi
About Linda Kuusi
Linda Kuusi is a Senior Manager at Procter & Gamble, specializing in brand strategy, consumer insights, e-commerce, and white space expansion.
Company
Linda Kuusi is currently employed at Procter & Gamble, a globally recognized consumer goods corporation. Since 2012, she has been contributing to the company's success in Switzerland. Over her tenure, she has gained expertise in various product categories such as dishwasher detergent, dishwashing liquid, household cleaning products, feminine hygiene products, laundry detergents, and Braun appliances.
Title
Linda Kuusi holds the position of Senior Manager in Brand Strategy and Consumer Insights, with a focus on White Space Expansion and E-commerce. Her role involves providing strategic insights and expanding market presence across various consumer product categories. She leverages her knowledge to drive brand growth and enhance consumer engagement.
Education and Expertise
Linda Kuusi has a robust academic background. She achieved her Masters from Vienna University of Economics and Business in 2008. Additionally, she earned another Masters degree from Aalto University between 2007 and 2008, and also pursued studies there from 2003 to 2008. Her educational foundation has equipped her with valuable skills for her extensive career in brand strategy and consumer insights.
Background
Linda Kuusi has been instrumental in shaping brand strategy and consumer insights for both global and European markets. Her comprehensive background includes working with various essential product categories. She has over a decade of experience in e-commerce and has been actively involved in white space expansion projects, enhancing the reach and market penetration of Procter & Gamble products.