Lisa Liu, MBA
About Lisa Liu, MBA
Lisa Liu, MBA, is a Senior Account Executive at Procter & Gamble, specializing in sales for Walmart. She has over a decade of experience in sales and market strategies in the CPG/FMCG sector.
Professional Experience
Lisa Liu currently serves as a Senior Account Executive for Sales at Procter & Gamble in Toronto, Ontario, Canada. She has held this position, focused on Walmart, since 2020. Prior to this, from 2018 to 2020, Lisa was a Senior Account Executive for Sales involving Loblaws at Procter & Gamble in the Toronto area. Her earlier roles at the company include managing market strategy and planning from 2016 to 2018 and serving as a Regional Team Lead in Sales in China from 2008 to 2010.
Career at Nestlé Purina North America
From 2014 to 2016, Lisa Liu held the role of Category Development Manager for Cat Litter and Dog Treats at Nestlé Purina North America in Mississauga, Ontario. In this capacity, she honed her expertise in category management and distributor relations, managing top national retailers in the pet care sector.
Education and Qualifications
Lisa Liu achieved her MBA from the University of Toronto's Rotman School of Management, specializing in Marketing, Strategy, and Sales Management, between 2011 and 2013. Additionally, Liu holds an MBA from Nankai University earned between 2005 and 2007. Her educational accomplishments also include a Bachelor of Science degree in International Economics with Honors from Dalian University of Technology, completed from 2001 to 2006.
Market Strategy Leadership
Lisa Liu has led the Oral Care portfolio strategy for top Canadian retailers, specifically for Loblaw and Walmart. Her focus has been on market penetration and sales growth, leveraging her experience to enhance Procter & Gamble's market presence in these key retail channels.
Sales and Market Strategies
With over a decade of experience in the CPG/FMCG sector, Lisa Liu has managed sales and market strategies across both developing and developed markets. Her extensive background includes category management, distributor relations, and driving growth in competitive markets, particularly in the context of consumer packaged goods.