Liz Willcock
About Liz Willcock
Liz Willcock is the Senior Brand Manager for Pantene at Procter & Gamble, where she manages a £60m turnover and leads the go-to-market process for the brand.
Title
Senior Brand Manager, Pantene
Company
Procter & Gamble
Experience at Procter & Gamble
Liz Willcock has been working at Procter & Gamble since 2019. She currently holds the position of Senior Brand Manager for Pantene, a role she commenced in 2021. Prior to this, she served as Brand Manager for Olay for two years. Her journey at Procter & Gamble began with the Brand Management Graduate Programme for P&G Beauty in 2019, located in London, United Kingdom.
Past Work Experience
Before her tenure at Procter & Gamble, Liz Willcock worked at AlphaSights as an Associate in Strategy Consulting. This role, which she held from 2017 to 2018, was based in the London, England Metropolitan Area. Additionally, she participated as a Case Competition Winner at Imperial College Business School for a duration of three months in 2019.
Education and Qualifications
Liz Willcock's academic background is substantial. She earned her MSc in Strategic Marketing from Imperial College Business School (2018 to 2019). Prior to that, she studied at Pembroke College, University of Cambridge, and received her Bachelor’s Degree (2015 to 2016). She also completed a Bachelor’s Degree with First Class Honours in English Language and Literature at McGill University (2013 to 2017). Her educational journey began at UWC Atlantic College, where she completed high school (2011 to 2013).
Pantene Brand Management
In her role as Senior Brand Manager for Pantene, Liz Willcock manages a £60m turnover, one of the UK's largest for a haircare brand. She leads the integrated, cross-functional go-to-market process, shaping brand and product stories from conception to final communication. She is responsible for developing and executing brand strategies that increase awareness and consumer engagement, contributing significantly to Pantene's business success.