Loïc D'haen
About Loïc D'haen
Loïc D'haen is the Sales Director HSM Channel BELUX at Procter & Gamble, with a diverse background in sales, law, and business development across multiple industries and regions.
Sales Director HSM Channel BELUX at Procter & Gamble
Loïc D'haen currently serves as the Sales Director HSM Channel BELUX at Procter & Gamble. He assumed this position in 2023 and is based in the Brussels Region of Belgium. His role involves overseeing the HSM (Home, Shave, and Market) channel sales strategy and execution for the Belgian and Luxembourg markets. This involves leading strategic planning and managing relationships with key customers to drive sales and market growth within these regions.
Professional Experience at Procter & Gamble
Loïc D'haen has had a progressive career at Procter & Gamble, starting as Key Account Manager from 2016 to 2018. He was later promoted to Senior Key Account Manager (2018-2020), then Commercial Leader Shave Care BELUX (2020-2022), followed by Team Leader Hard Discount Channel BENELUX (2022-2023) before taking up his current role as Sales Director HSM Channel BELUX in 2023. In these roles, he has demonstrated expertise in strategic planning, customer relationship management, and sales leadership across various business units and geographic markets.
Educational Background
Loïc D'haen has a robust educational background. He attained a Master in General Management from Vlerick Business School (2015-2016). He also participated in the Erasmus Student Exchange Program at Paris Lodron Universität Salzburg, studying International Law and Legal Studies (2014-2015). His legal education includes a Master of Laws (LLM) and a Bachelor's degree in Law from the University of Antwerp (2010-2015). Additionally, he pursued language studies, completing an Intensive German Course at KU Leuven that achieved B1.2 proficiency and an Intensive Course German at Paris Lodron Universität Salzburg that achieved B1 - B2 proficiency.
Early Career and Internships
Loïc D'haen's early career and internships laid a foundation for his future roles. He worked as a Legal Intern at GSJ - Advocaten (2012-2015) and SGS (2014), gaining valuable experience in legal practices. Furthermore, he participated in a summer internship at GSJ - Advocaten in 2014. In addition to legal internships, he also worked as a Business Development Consultant at BMW Group in 2016 and held sales roles at The Activators and Tailormate - A Brand Production Company.
Multinational Heritage and Travel Experience
Loïc D'haen has a multinational heritage and extensive travel experience, which contribute to his thoroughly European perspective. His diverse background allows him to leverage strategic planning and negotiation skills with a nuanced understanding of different cultural and business practices across Europe.