Lorenz Maierhofer
About Lorenz Maierhofer
Lorenz Maierhofer is the Senior Director of Data Science Europe & Global Trade Invest at Procter & Gamble, with extensive experience in strategic and competitive analysis, market mix modelling, and forecasting techniques.
Company
Lorenz Maierhofer currently works at Procter & Gamble as the Senior Director for Data Science Europe & Global Trade Invest. Procter & Gamble is a multinational consumer goods corporation known for its wide range of personal health/consumer health, and hygiene products.
Title
Lorenz Maierhofer holds the position of Senior Director - Data Science Europe & Global Trade Invest at Procter & Gamble. In this role, he is responsible for leading data science initiatives across Europe and contributing to global trade investments.
Education and Expertise
Lorenz Maierhofer studied at Technische Universität Graz, earning a Dipl.-Ing. in Telematics / Information Sciences from 1999 to 2004. He has extensive experience in strategic and competitive analysis, focusing on price and revenue management, market mix modeling, and forecasting techniques. His expertise also includes visualization, modeling, and big data techniques.
Professional Background
Lorenz Maierhofer has a prolific career at Procter & Gamble, spanning numerous roles. He has progressed from Customer Analyst in Wien to Senior Director of Data Science Europe & Global Trade Invest in Geneva. Over the years, he has also been a Senior Corporate Data Scientist and has held leadership positions such as Europe Business Analyst and Site, IT & Shared Service Leader Austria. Prior to Procter & Gamble, he founded and managed Logic Mind Guide in Graz.
Achievements in Data Science
Lorenz Maierhofer has built deep knowledge in sales, supply chain, and S&OP business management processes. He has led analytical teams that use visualization, modeling, and big data techniques to advise leadership teams on business decisions. His work involves strategic and competitive analysis with a focus on price and revenue management, market mix modeling, and forecasting techniques.