Lotte Kerkdijk
About Lotte Kerkdijk
Lotte Kerkdijk is the Senior Shopper Based Design Manager for Shave & Oral Care Benelux at Procter & Gamble, specializing in shopper psychology and category development projects in the Netherlands and Belgium.
Procter & Gamble
Lotte Kerkdijk is currently employed at Procter & Gamble as a Senior Shopper Based Design Manager for Shave & Oral Care Benelux. She has been with the company since 2017, having started as an Account Manager for Superunie. Over the years, Lotte advanced to the role of Account Executive for Ahold and then to Shopper Based Design Manager for the Netherlands before assuming her current position in 2020. Her responsibilities include providing objective category advice to retailers, implementing shopper-based in-store solutions, and focusing on growing value in category development projects for prominent customers.
Career at Procter & Gamble
Prior to her current role, Lotte Kerkdijk held several key positions at Procter & Gamble. From 2018 to 2019, she served as an Account Executive for Ahold, and from 2017 to 2018, she was an Account Manager for Superunie. Her roles involved managing important accounts and driving category growth through effective shopper-based strategies. Additionally, she has consistently focused on leveraging her expertise in shopper psychology to predict and influence shopper behavior in-store.
Marketing Intern at L'Oréal
Before joining Procter & Gamble, Lotte spent six months from 2016 to 2017 as a Marketing Intern at L'Oréal Paris. During her tenure, she gained valuable experience in marketing strategies and consumer behavior, adding to her analytical and strategic skills.
Education and Degrees
Lotte Kerkdijk has an impressive educational background. She studied at Nyenrode Business Universiteit, earning a Bachelor of Science (BSc) in Accountancy from 2008 to 2012. She then went on to achieve two Master of Science (MSc) degrees: one in Business Administration from Universiteit van Amsterdam (2013-2014) and the other in Arbeids- en Organisatiepsychologie from Vrije Universiteit Amsterdam (2014-2015). Her academic journey equipped her with diverse expertise in business management and organizational psychology.
Specialization in Shopper Psychology
Lotte Kerkdijk is highly specialized in shopper psychology and is certified to train groups on predicting and influencing shopper behavior in-store. Her skillset includes developing and implementing shopper-based in-store solutions and providing objective category advice to retailers. Her focus on understanding and leveraging shopper behavior has been crucial in her roles, particularly in her current position at Procter & Gamble, where she works on growing value behind category development projects for major customers in the Netherlands and Belgium.