Lu Ling

Lu Ling

Senior Brand Manager @ Procter & Gamble

About Lu Ling

Lu Ling is a Senior Brand Manager at P&G with a background in management consulting and distributor management. She holds an MSc in Management from University College London and a Bachelor's degree in Accounting from Sun Yat-Sen University.

Current Position at P&G

Lu Ling has been serving as a Senior Brand Manager at P&G since 2018. Based in Guangzhou, Lu Ling is responsible for overseeing various brand management strategies and initiatives within the company. His role encompasses working on brand positioning, marketing campaigns, and consumer insights to drive brand growth and market share.

Previous Experience at Accenture

In 2017, Lu Ling worked as a Management Consulting Intern at Accenture for one month in Guangzhou, Guangdong, China. During this brief period, he gained insight into management consulting practices and contributed to various projects, offering valuable support to senior consultants on strategic assignments.

Internship at Siemens

Lu Ling completed a four-month internship at Siemens in 2016, located in Shenzhen, Guangdong, China. In his role as a Distributor Management Intern, he was involved in managing distributor relationships and supporting sales strategies to enhance the distribution network's efficiency and effectiveness.

Education at University College London

Lu Ling pursued his MSc in Management at University College London from 2017 to 2018. This advanced degree allowed him to build a strong foundation in management principles, strategic thinking, and leadership skills, which are critical components of his current role in brand management.

Academic Exchange at Universität zu Köln

As part of his academic journey, Lu Ling spent a year as an exchange student at Universität zu Köln from 2015 to 2016, studying Business Administration. This experience provided him with a broader perspective on international business practices and cultural diversity, enriching his academic and professional skill set.

Undergraduate Studies at Sun Yat-Sen University

Lu Ling completed his Bachelor's degree in Accounting at Sun Yat-Sen University, where he studied from 2013 to 2017. His undergraduate education laid the groundwork for his analytical and financial skills, which are instrumental in his brand management career.

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