Luba Futoransky
About Luba Futoransky
Luba Futoransky is the Brand Director, Digital Media Strategy, and In-House Buying Team Lead at Procter & Gamble, with extensive experience in digital strategy and cross-functional team leadership.
Current Title and Role at Procter & Gamble
Luba Futoransky currently holds the position of Brand Director, Digital Media Strategy, and In-House Buying Team Lead at Procter & Gamble. She has been in this role since 2021, based in the New York City Metropolitan Area. In this capacity, she leads the in-house buying team, with a focus on digital media strategy, leveraging her expertise in cross-functional team leadership and data analysis within the digital media sector.
Previous Experience at Procter & Gamble
Prior to her current role, Luba Futoransky worked at Procter & Gamble in various capacities. From 2019 to 2021, she served as Senior Brand Manager, Digital Strategy, in the Cincinnati Metropolitan Area. Before that, she was the Assistant Brand Manager for Feminine Care from 2018 to 2019. These roles allowed her to develop a strong background in paid media and digital strategy, facilitating her current responsibilities as Brand Director.
Experience at Time Inc.
Luba Futoransky's professional background includes a tenure at Time Inc., where she served as Director, Consumer Product and Innovation Strategy from 2017 to 2018 in the Greater New York City Area. Before that, she was the Senior Manager, Consumer Product and Innovation Strategy from 2016 to 2017. These roles enriched her experience in consumer product innovation and strategic planning.
Career at Accenture and American Express
Between 2013 and 2015, Luba Futoransky worked as a Management Consultant at Accenture in the Greater Boston Area. In 2012, she gained experience as a Marketing Manager MBA Intern at American Express in New York, NY. These positions helped her to hone her skills in management consulting and marketing strategy.
Educational Background
Luba Futoransky holds a Master of Business Administration (MBA) from Duke University - The Fuqua School of Business, and a Bachelor of Science in Business Administration (BSBA) in Logistics, Materials, and Supply Chain Management from The Ohio State University. Her educational background has provided a strong foundation for her career in brand management and digital media strategy.