Lucero Herrera
About Lucero Herrera
Lucero Herrera is a Consumer/Retail Analyst at Procter & Gamble, specializing in enterprise data science for the Target Team.
Title
Lucero Herrera holds the title of Consumer/Retail Analyst, Enterprise Data Science, Target Team. In this role, she is responsible for applying data science techniques to consumer and retail analytics.
Current Position
Lucero Herrera has been working at Procter & Gamble in Minneapolis, Minnesota as a Consumer/Retail Analyst, Enterprise Data Science, Target Team since 2019. In her position, she focuses on analyzing consumer and retail data to drive strategic decisions.
Past Work Experience
Lucero Herrera has held various positions in her career. She worked as a Student Technician at Applied Research Laboratories, The University of Texas at Austin from 2018 to 2019. She also served as an Honors Scholar Intern at the same institution in 2018. Additionally, she was a Ramshorn Academic Coach at the Cockrell School of Engineering, The University of Texas at Austin from 2016 to 2018. Her earliest roles include internships at Eardish Corporation in 2015 and The Belleau Wood Group from 2014 to 2015.
Educational Background
Lucero Herrera earned a Bachelor of Science (BS) in Computational Engineering from The University of Texas at Austin, completing her studies in 2019. She further pursued a Master of Science (MS) in Data Science from the same university.
Professional Expertise
In her professional career, Lucero Herrera has developed a machine-learning model to enhance store cluster methodology tailored to retail needs. She has also implemented Python feature selection algorithms to craft behavior-based promotion strategies and improved efficient assortment analysis through collaborative filtering algorithms. Additionally, she conducts quarterly training sessions for non-technical audiences to promote the adoption of data-driven self-serve solutions.