Lucianne Buckley
About Lucianne Buckley
Lucianne Buckley is the Media Manager for Procter & Gamble in France, with over twelve years of experience in marketing and commercial roles within global FMCG companies.
Current Role at Procter & Gamble
Lucianne Buckley currently works as the Media Manager for Procter & Gamble in France since 2021. In this role, she focuses on building and managing the company's brands through targeted media strategies specifically for the French market. Her responsibilities include overseeing media planning, buying, and campaign execution to ensure effective brand communication.
Previous Experience at Procter & Gamble
Before her current role, Lucianne Buckley served as the Senior Brand Manager for France Benelux at Procter & Gamble from 2019 to 2021. During her two-year tenure, she was responsible for the strategic brand management and marketing initiatives aimed at enhancing brand equity and market presence within the region.
Career at SABMiller
Lucianne Buckley worked at SABMiller from 2011 to 2016, holding various roles. She started as a Sales Coordinator in the Beer Category (2011-2012), then shifted to Brand Manager for Soft Drinks (2012-2014), and finally served as Brand Manager for the Beer Category (2014-2016) in Lima, Peru. Throughout her time at SABMiller, she developed and implemented marketing strategies that boosted brand recognition and sales performance.
Educational Background
Lucianne Buckley holds an MBA with a Marketing Specialization from HEC Paris, obtained between 2016 and 2018. She also has a Bachelor's Degree in Business Administration and Management from Universidad de Lima, earned between 2003 and 2009. Her academic background has provided her with a solid foundation in marketing and business management.
Experience in Global FMCG Companies
With over twelve years of experience in marketing and commercial roles within global fast-moving consumer goods (FMCG) companies, Lucianne Buckley has built a robust career. She has worked with companies like Kimberly-Clark, Essilor, Pernod Ricard, and SABMiller, enhancing her skills in brand management, sales coordination, and strategic marketing.