Lucy Telan
About Lucy Telan
Lucy Telan is a Senior Brand Manager at Procter & Gamble in Australia, with extensive experience in brand management and marketing across various companies and roles.
Current Position at Procter & Gamble
Lucy Telan currently holds the position of Senior Brand Manager at Procter & Gamble in Australia. She began this role in 2023. Her responsibilities include overseeing brand strategies and managing marketing campaigns to enhance brand presence and market share. This role builds on her extensive experience in brand management.
Previous Roles at Procter & Gamble
Before becoming the Senior Brand Manager, Lucy served as the Brand Manager for VÖOST & Metamucil ANZ at Procter & Gamble from 2022 to 2023. During her 11-month tenure in Sydney, she was responsible for brand marketing activities and implementing strategic initiatives to drive brand growth.
Professional Experience at Australian Vintage Limited
Lucy worked at Australian Vintage Limited, where she held the role of Brand Manager from 2020 to 2022. Prior to this, she was the Assistant Brand Manager for McGuigan Wines from 2019 to 2020. These roles allowed Lucy to develop and execute marketing strategies, manage product portfolios, and coordinate promotional activities to support brand objectives.
Work in Media and Account Management
Lucy's career in media and account management includes roles such as Account Manager at Zenith in London (2017-2018), Junior Account Manager at m2m Australia (2016), and Account Executive at m2m Australia (2015-2016). Earlier, she began her career as a Trading Assistant Off Screen at OMD Australia (2014-2015) and a Fuse Intern at OMD Australia (2013). These positions provided her with foundational skills in client management and media planning.
Educational Background
Lucy Telan completed a Bachelor of Arts in Communication (Public Communication) and a Bachelor of Communications in Public Communications at the University of Technology Sydney from 2011 to 2013. Additionally, she achieved a Mini MBA in Marketing and Brand Management from the Marketing Week Mini MBA with Mark Ritson. Her formal education has equipped her with a strong foundation in communication, advertising, and brand management.