Ludwig Wilke
About Ludwig Wilke
Ludwig Wilke is a Senior Brand Manager at Procter & Gamble, overseeing Gillette Systems & Skin UK/I. He has a background in marketing with experience at Cisco, ZDF, and Warwick Business School Society.
Title and Current Role
Ludwig Wilke is the Senior Brand Manager for Gillette Systems & Skin UK/I at Procter & Gamble. Based in Weybridge, England, he has held this position since 2022. This role involves overseeing the brand management and strategic planning for one of the leading male grooming brands in the UK and Ireland.
Professional Background and Experience
Prior to his current role, Ludwig held multiple positions at Procter & Gamble. He was the Brand Manager for Gillette Systems & Skin UK/I from 2021 to 2022, and before that, the Brand Manager for King C. Gillette & Gillette Essentials UK&I from 2020 to 2021. Ludwig's career also includes an internship at Cisco as a Marketing Specialist in Munich, Germany, and various roles in marketing and customer service during his early career, including internships at ZDF and Woodline Shade Solutions.
Education and Academic Achievements
Ludwig Wilke achieved a Bachelor of Science (BSc) in Management from the University of Warwick - Warwick Business School, where he studied from 2017 to 2020. He also completed his International Baccalaureate at UWC Dilijan College from 2014 to 2016. His educational background has provided a strong foundation for his roles in marketing and brand management.
Marketing Strategy and Approach
Ludwig Wilke adopts a 'consumer first, data second' approach in his marketing strategies. This philosophy places the consumer at the forefront, ensuring that marketing campaigns and brand strategies are deeply rooted in consumer needs and preferences. This approach has contributed significantly to managing and growing the Gillette brand in the UK and Ireland.
Notable Recognition
In 2022, Ludwig Wilke was recognized as one of Campaign’s Faces to Watch. This accolade highlights his impact and potential in the field of marketing and brand management, acknowledging his contributions to the industry and his effective management of high-profile brands like Gillette.