Luis Micheo
About Luis Micheo
Luis Micheo is the Trade Marketing Manager for Baby Care, Fem Care & Family Care at Procter & Gamble, overseeing multiple markets and channels.
Title
Luis Micheo is the Trade Marketing Manager for Baby Care, Fem Care, and Family Care at Procter & Gamble. He has been in this role since 2019 and operates out of Panama.
Current Position at Procter & Gamble
Luis Micheo currently serves as the Trade Marketing Manager Baby Care, Fem Care & Family Care at Procter & Gamble. In this role, he manages trade marketing strategies across multiple markets including Mexico, Central America, Brazil, Argentina, Ecuador, Colombia, Chile, and Walmart. He oversees key marketing channels such as Hypermarkets, Supermarkets, and e-commerce.
Previous Roles at Procter & Gamble
Before his current role, Luis Micheo held several positions at Procter & Gamble. He was the Regional Sales Manager Walmart Central America from 2015 to 2019 in Guatemala. From 2013 to 2015, he served as the Commercial Manager Wal-Mart Guatemala. Prior to that, he was the Wholesalers Sales Manager from 2010 to 2013 and the West District/Area Sales Manager from 2009 to 2010, also in Guatemala.
Education and Expertise
Luis Micheo holds a degree in Industrial Engineering (Ingeniero Industrial) from Universidad Rafael Landívar, where he studied from 2004 to 2008. His educational background supports his extensive knowledge and expertise in trade marketing and sales management.