Lynn Vandendriessche
About Lynn Vandendriessche
Lynn Vandendriessche is the Director of Oral Care Direct to Consumer at Procter & Gamble and Co-Founder of TinnCann. She has extensive experience in brand management, performance marketing, and product innovation.
Director, Oral Care Direct to Consumer (DTC) at Procter & Gamble
Lynn Vandendriessche currently serves as the Director of Oral Care Direct to Consumer (DTC) at Procter & Gamble. She has been in this role since 2020. In this capacity, Lynn oversees strategies and initiatives aimed at enhancing direct consumer experiences, particularly within the oral care sector. Her role involves managing the distribution strategies and consumer engagements directly through digital and non-traditional retail channels.
Co-Founder of TinnCann
Lynn Vandendriessche is also the Co-Founder of TinnCann, a venture she has been involved with since 2021. In this role, she leverages her extensive background in brand management and consumer experience to drive innovative strategies for the company's growth. TinnCann focuses on creating and delivering unique consumer experiences.
Career at Procter & Gamble
Lynn Vandendriessche's career at Procter & Gamble spans multiple roles and responsibilities. Prior to her current role, she worked as an Oral B Power & DTC Strategist from 2019 to 2020 in Cincinnati, OH. Before that, she held the positions of Senior Assistant Brand Manager (2016-2017) and Assistant Brand Manager (2014-2016). Her first role at Procter & Gamble was as an intern in 2013, located in Durham, NC. Throughout her tenure at P&G, Lynn gained valuable experience in brand management, performance marketing, and product innovation.
Education and Early Career
Lynn Vandendriessche completed her Bachelor of Science (B.S.) degree in Economics from Duke University, where she studied from 2010 to 2014. During this period, she held several leadership roles, including President and Executive Vice President at Duke University Union (DUU). She also worked as a tutor at Duke University Academic Resource Center and served as a Trauma Simulation Intern at Duke University Hospital Emergency Department. Before attending Duke University, she studied at Case Western Reserve University in 2011.
Consultant Roles and Innovations
Apart from her roles at Procter & Gamble, Lynn Vandendriessche has also worked outside the company. She was a Senior Consultant in Product Strategy & Innovation at 84.51˚ from 2018 to 2019 in Cincinnati, OH. This role involved developing and executing innovative product strategies. Lynn’s expertise in media, analytics, and strategic innovation was instrumental in driving forward-thinking solutions.