Lynne Pullen
About Lynne Pullen
Lynne Pullen is the P&G Category Team Leader for Shopper Based Design at Procter & Gamble, with a background in psychology and extensive experience in strategy and planning.
Current Position and Responsibilities at Procter & Gamble
Lynne Pullen holds the position of P&G Category Team Leader - Shopper Based Design at Procter & Gamble. She has been serving in this role since 2014. Her responsibilities include creating plans and executions that focus on shopper psychology to drive category growth. She collaborates with retail partners to optimize promotions across various store formats, including main stores, convenience stores, and online platforms.
Previous Roles at Procter & Gamble
Before her current role, Lynne Pullen has held various leadership roles at Procter & Gamble. She was the Channel Strategy & Planning Team Leader from 2010 to 2013 in Weybridge. Prior to that, she led the UK Online Sales Team from 2006 to 2009. Lynne began her career at Procter & Gamble in Account and Commercial Management, a role she held from 1998 to 2006 in Weybridge.
Educational Background
Lynne Pullen has a strong educational foundation in psychology and sciences. She earned her BSc Hons in Psychology from the University of Manchester, where she studied from 1992 to 1995. Prior to that, she attended Alton College and achieved A Levels in Biology, Chemistry, Psychology, and Music from 1990 to 1992.
Category Team Leadership
As a Category Team Leader at Procter & Gamble, Lynne Pullen focuses on shopper-based design. Her work involves understanding shopper psychology to develop strategies that drive category growth. She plays a critical role in coordinating with retail partners to tailor promotional activities suited for different retail environments, ensuring an effective shopper experience whether in-store or online.