Madeline Lo
About Madeline Lo
Madeline Lo is the SK-II Community Manager at Procter & Gamble in Taipei City, Taiwan, with a background in marketing and social media management.
Title
Madeline Lo holds the position of SK-II Community Manager at Procter & Gamble, a role she has been in since 2016, based in Taipei City, Taiwan.
Professional Experience
Prior to her current role, Madeline Lo worked as a Social Media Specialist at UM WW from 2014 to 2015 in Taipei, Taiwan. Her experience also includes a Marketing Specialist position at Berlin Biotechnology Co., Ltd. from 2013 to 2014 in Taichung City, Taiwan. Additionally, she served as a Marketing Associate at Knowledge Power Creative Strategy & Design Co., Ltd. in 2010, also in Taichung City, Taiwan.
Education and Credentials
Madeline Lo earned a Master of Business Administration (MBA) in Marketing/Marketing Management, General from Johnson & Wales University (2011-2013). She also holds a Bachelor's Degree in Business Administration and Management, General from Soochow University, which she completed from 2007 to 2010.
Achievements at Procter & Gamble
During her tenure at Procter & Gamble, Madeline Lo achieved a conversion rate of 8.12% for SK-II's trial booking site, 1.5 times higher than the previous year. She managed to achieve a website click-through rate of 0.7% for SK-II, which was 7 times higher than the previous year. Additional accomplishments include leading the global project collaboration for Beauty Bound Asia Season 2 and developing a sustainable social marketing plan aligning with SK-II’s global strategy.
Content and Strategy Management
Madeline Lo has excelled in managing the creation of high-relevancy local content in collaboration with a digital agency to align with SK-II's brand equity and global content strategy. She has also implemented an eSOV monitoring system to track and analyze paid and earned content results for SK-II.