Madeline Yurkoski
About Madeline Yurkoski
Madeline Yurkoski is a Senior User Experience Researcher at Procter & Gamble with a background in brand strategy and innovation.
Title
Madeline Yurkoski is a Senior User Experience Researcher at Procter & Gamble. She has held this position since 2021. Her role involves a strong focus on understanding user needs and optimizing experiences based on user insights.
Current Role at Procter & Gamble
Madeline Yurkoski is currently working as a Senior User Experience Researcher at Procter & Gamble. She started in this role in 2021. Her work emphasizes building empathy with users to identify their key goals, pain points, and motivations, which is essential for uncovering growth and optimization opportunities.
Previous Roles at Procter & Gamble
Prior to her current role, Madeline Yurkoski worked at Procter & Gamble as a User Experience Researcher from 2020 to 2021 in Cincinnati, Ohio. During this time, she focused on applying user research methodologies to enhance product user experiences.
Background in Strategy and Insights
Madeline Yurkoski has held various roles contributing to strategy and insights. She worked as a Brand Strategist (Freelance) at Seed Strategy in 2019 and as an Associate Strategist, Lean Growth & Innovation, at The Garage Group from 2018 to 2019 in Cincinnati, Ohio. She also served as an Associate Analyst, Strategy & Insights, at Curiosity Advertising from 2017 to 2018 and as an Insights & Innovation Strategist (Freelance) at DIG IN Strategy & Creative in 2017.
Early Career and Education
Madeline started her career as a Visual Reporter at C+R Research in Chicago, Illinois from 2016 to 2017 and as Recruiter, Focus Group Host at Alan Newman Research in Richmond, Virginia from 2015 to 2016. She holds a Bachelor of Science (BS) in Strategic Advertising from Virginia Commonwealth University. Additionally, her education includes time at George Mason University and Medina High School.
Professional Principles and Interests
Madeline Yurkoski's professional approach is guided by her values of connection and curiosity. Her reading list, including titles like 'Swipe to Unlock' and 'Measure What Matters,' reflects her interest in marketing, behavioral economics, and personal development. She leverages insights to discover breakthrough opportunities, with a strong commitment to understanding user behavior and motivations.