Manuela Farina
About Manuela Farina
Manuela Farina is the Director of Brand Communications for Europe Baby Care at Pampers, Procter & Gamble, with extensive experience in global communications and media planning.
Current Role at Procter & Gamble
Manuela Farina currently holds the position of Director Brand Communications for Europe Baby Care at Pampers, a division of Procter & Gamble. Manuela has been serving in this role since 2020, based in Geneva, Switzerland. Her responsibilities include overseeing brand communication strategies, media planning, and public relations efforts aimed at enhancing the Pampers brand across European markets.
Previous Positions at Procter & Gamble
Before her current role, Manuela Farina worked as the Director of Brand Communications for Global Baby Care at Pampers from 2019 to 2020, also in Geneva, Switzerland. Prior to that, she served as Brand Communications Senior Manager for the Asia-Pacific region, focusing on Fabric and Home Care Portfolio, from 2017 to 2019 in Singapore. Earlier roles include Senior Manager for Global Fabric Care in Geneva from 2014 to 2017 and Associate Manager for Europe P&G Professional in Fabric & Home Care for B2B from 2012 to 2014 in Geneva.
Educational Background
Manuela Farina earned a Master's degree in International Business Law from Université de Montréal in 2009 and a Master's degree in International Relations from Università degli Studi di Milano in 2007. She also completed a Comprehensive Project Management certificate at McGill University in 2010. Additionally, she participated in the Erasmus programme at Université Jean Moulin (Lyon III) for Law and International Relations, and completed her Bachelor's degree in International Sciences and European Studies at Università degli Studi di Milano.
Early Career and Internships
Manuela Farina started her career with various internships and roles in international organizations. In 2006, she worked as an External Relations and Business Development Intern at ITALCARS S.R.L. - IVECO SpA DEALERSHIP in Johannesburg, South Africa. She later served as a freelance consultant for IATA from 2009 to 2010 in Montreal, Canada. Additionally, she gained experience at the United Nations/ICAO as an International Relations Management professional in 2008, also in Montreal.
Language Proficiency and Skills
Manuela Farina is trilingual, fluent in English, French, and Italian, and also has an intermediate level of proficiency in Spanish. Her professional skills include expertise in designing and implementing communications and media plans, with a strong focus on digital PR, including SEO/SEM and celebrity management. Her background spans multiple continents, including Europe, North America, the Middle East, and Asia.