Marcela Ulloa Zuluaga
About Marcela Ulloa Zuluaga
Marcela Ulloa Zuluaga is the Analytics and Insights Senior Manager for Pantene Latam at Procter & Gamble, based in Panamá.
Title
Marcela Ulloa Zuluaga is the Analytics and Insights Senior Manager for Pantene Latam at Procter & Gamble. In this role, she leads the analytics and insights initiatives specifically for the Pantene brand across the Latin American region. Her responsibilities include evaluating market trends, understanding consumer behaviors, and providing strategic insights to support brand growth.
Procter & Gamble Role as Analytics and Insights Senior Manager
Since 2021, Marcela has been operating from Panamá, where she holds the position of Analytics and Insights Senior Manager for Pantene Latam at Procter & Gamble. Her role consists of leveraging data analytics to drive business decisions, optimize marketing strategies, and ensure that Pantene's consumer engagement aligns with market demands.
Previous Role at Procter & Gamble as Consumer Insights Manager
Before her current position, Marcela served as a Consumer Insights Manager at Procter & Gamble from 2017 to 2021. For four years, she worked from Panamá, focusing on gathering and analyzing consumer data, identifying market opportunities, and contributing to the development of consumer-centric strategies for various brands.
Procter & Gamble Role as Consumer Insights Associate Manager
From 2014 to 2017, Marcela was the Consumer Insights Associate Manager at Procter & Gamble, stationed in Bogotá. Over three years, she handled tasks related to consumer research, market analysis, and the formulation of insights that supported brand development and marketing efforts.
Education and Expertise
Marcela earned her degree in Economía from Universidad ICESI, where she was also recognized as Economista y Politóloga. Her background in economics and political science equips her with a diverse skill set that enhances her ability to analyze complex market scenarios and interpret data effectively.