Maria Alejandra Apostoli
About Maria Alejandra Apostoli
Maria Alejandra Apostoli is the Disruptive Innovation and Point of Market Entry Global Oral Care Brand Director at Procter & Gamble, known for leading digital transformations and pioneering IoT projects in oral care.
Title and Current Role at Procter & Gamble
Maria Alejandra Apostoli currently serves as the Disruptive Innovation and Point Of Market Entry Global Oral Care Brand Director at Procter & Gamble. She is based in Geneva, Switzerland. In this role, she focuses on creating innovative strategies and solutions to penetrate new markets in the oral care sector.
Head of Digital/eCommerce/IOT & I-Health at Procter & Gamble
Since 2017, Maria Alejandra Apostoli has held the position of Head of Digital/eCommerce/IOT & I-Health for Global Oral Care at Procter & Gamble. Positioned in the Geneva Area, Switzerland, her responsibilities include overseeing digital transformation efforts, integrating e-commerce strategies, and implementing digital health solutions.
Career Timeline at Procter & Gamble
Maria Alejandra Apostoli has an extensive career with Procter & Gamble, having held numerous roles since 1998. Her roles have included Senior Brand Manager Global and Europe e-Business Oral Care (2013-2017), Global Brand & IT Director (2012-present), Senior Brand Manager Global Oral Care (2012-2013), Senior Brand Manager Pampers Western Europe (2010-2012), Brand Manager Relationship Marketing WE (2007-2010), and Assistant Brand Manager for Baby Care (2005-2007) and Home Care (2003-2005). She also worked as Product Supply and Logistic Manager for Baby Care Latin America (2000-2003) and as Material Planning Manager for Guatire Plant (1998-2000) in Caracas, Venezuela.
Educational Background
Maria Alejandra Apostoli has a strong academic foundation. She earned her Marketing Master degree from IESA, where she studied Marketing and Business Management from 2000 to 2002. She also holds a degree in Production Engineering from Universidad Simón Bolívar, where she studied Production and Manufacture Engineering from 1993 to 1998.
Major Innovations and Achievements
Maria Alejandra Apostoli led the digital transformation of Pampers, OralB, and Crest by integrating offline and online marketing strategies into an omnichannel approach, achieving a 140% compound annual growth rate over four years. She pioneered P&G’s first IoT project, launching the Bluetooth-connected OralB SmartSeries toothbrush and the OralB app, which won multiple awards including the Red Dot Design Award and the Cannes Bronze Lion in 2015.
Hybrid Role Combining Brand Management and IT
Maria Alejandra Apostoli holds a unique hybrid role at Procter & Gamble that merges brand management with IT. This role is a first within the company, aiming to optimize technology for business growth. She focuses on aligning brand strategies with technological advancements to drive brand technology decisions.