Maria Cholack
About Maria Cholack
Maria Cholack is the Senior Manager of Analytics & Insights for North America Fabric Care Innovation & Category Growth at Procter & Gamble, specializing in consumer and market research for Downy.
Current Position at Procter & Gamble
Maria Cholack serves as the Senior Manager of Analytics & Insights for North America Fabric Care Innovation & Category Growth at Procter & Gamble. She has been in this role since 2021. Her primary responsibilities include leading consumer and market research, particularly for Downy. Maria employs both quantitative and qualitative research methods to drive innovation strategies and business decisions that foster category growth.
Previous Roles at Procter & Gamble
Before becoming a Senior Manager, Maria Cholack was the Manager of Analytics & Insights for North America Fabric Care Innovation at Procter & Gamble from 2020 to 2021. Prior to that, she held the position of Associate Manager of Analytics & Insights within the Global Human Insights Team. In these roles, she focused on uncovering consumer insights and developing strategies to enhance brand innovation.
Early Career and Internships
Maria Cholack's early career included several internships, highlighting her diverse experiences. She worked at FCB Chicago as an Account Management Intern in 2018, at Quicken Loans as a Community Investment Fund Intern in 2017, and at Make-A-Wish Michigan as a Development Intern in 2016. Additionally, she served as an Event Coordinator for the Programming Board at the University of Michigan's Michigan Community Scholars Program from 2016 to 2017.
Educational Background
Maria Cholack earned a Double Major in Organizational Studies and Psychology with a Ross Business Minor from the University of Michigan, where she studied from 2015 to 2019. She also completed her high school education at Northville High School from 2011 to 2015. These educational experiences provided her with a strong foundation for her career in analytics and insights.
Role in Consumer and Market Research
In her role at Procter & Gamble, Maria Cholack leads consumer and market research efforts with a particular focus on Downy in North America. Her expertise lies in utilizing both quantitative and qualitative research techniques to uncover valuable consumer insights. These insights are pivotal in driving innovation strategies and making informed business decisions to enhance brand performance and category growth.