Maria Cristina Gomez
About Maria Cristina Gomez
Maria Cristina Gomez is the Senior Vice President of Global Baby Care & Global Baby & Fem Care Sector, Analytics & Insights at Procter & Gamble, known for her transformative consumer-centric strategies and advocacy for workplace equality.
Company: Procter & Gamble
Maria Cristina Gomez has had a long-standing career at Procter & Gamble, a multinational consumer goods corporation. She currently serves as the Senior Vice President Global Baby Care & Global Baby & Fem Care Sector, Analytics & Insights, a role she has held since 2019. Her extensive experience within the company includes various leadership positions, shaping several key sectors over the years.
Title: Senior Vice President Global Baby Care & Global Baby & Fem Care Sector, Analytics & Insights
Maria Cristina Gomez holds the title of Senior Vice President Global Baby Care & Global Baby & Fem Care Sector, Analytics & Insights at Procter & Gamble. She oversees the strategic direction and development of these sectors, focusing on analytics and insights to drive growth and innovation. Her leadership continues to be critical in shaping the company's approach to product development and market strategy.
Career Background and Experience
Maria Cristina Gomez has built a robust career within Procter & Gamble, holding several significant roles over the past decades. Prior positions include Vice President Feminine Care - Analytics & Insights (2013-2019), Vice President Future of Innovation & Behavioral Sciences Corporate Capabilities (2008-2013), Vice President Global Colorants & Cosmetics - Analytics & Insights (2005-2008), Senior Director Latin America Hair Care - Analytics & Insights (2000-2005), Director Andean Region - Analytics & Insights (1996-2000), and Manager Colombia - Analytics & Insights (1992-1996). During her tenure, she has significantly influenced the company's market strategies and innovation pipelines.
Education and Expertise: Universidad de Los Andes
Maria Cristina Gomez achieved her Bachelor of Business Administration from Universidad de Los Andes, completing a rigorous 5-year program. Her academic background laid a strong foundation for her career in business management and analytics, providing her with the knowledge and skills to excel in various leadership roles within Procter & Gamble.
Strategic Impact and Leadership at Procter & Gamble
Maria Cristina Gomez has been instrumental in transforming Procter & Gamble's Baby & Feminine Care sectors. She implemented consumer-centric strategies that significantly boosted sales and profitability. Additionally, she consistently led the company in global category growth by developing comprehensive 5-year innovation, media, and go-to-market strategies. Her advocacy for workplace equality and commitment to integrating diverse talent have also been pivotal in advancing the company's next-generation programs and growth acceleration initiatives.