Mariana Romero
About Mariana Romero
Mariana Romero is the Brand Media Manager for Oral Care & Digital at Procter & Gamble in Mexico, with a strong background in digital marketing and multicultural team collaboration.
Title
Mariana Romero holds the position of Brand Media Manager, Oral Care & Digital at Procter & Gamble. She has been in this role since 2021, focusing on developing media strategies and digital capabilities for the Mexican market.
Professional Experience at Procter & Gamble
Mariana Romero has accumulated significant experience at Procter & Gamble. She began as an HR Brand Intern in 2018 for five months, followed by a role as Brand Management Intern from 2019 to 2020. Currently, she serves as the Brand Media Manager for Oral Care & Digital since 2021. In each of her roles, she has demonstrated proficiency in brand communications and strategy.
Educational Background
Mariana Romero pursued extensive education in engineering and business. She earned a Bachelor of Engineering in Industrial and Systems Engineering from Tecnológico de Monterrey, which she studied from 2016 to 2020. Additionally, she studied International Business at Fudan University from 2019 to 2020. Prior to these, she completed her International Baccalaureate from 2014 to 2016.
Internships and Early Career
Mariana has had various internships that provided her with diverse experiences across different sectors. Notably, she was a New Product Engineer Intern at Chassix Inc. in 2017 and a Financial Planning and Analysis Intern at Mabe Corporativo in 2015. These roles refined her understanding of engineering and financial planning, respectively.
Expertise in Digital and Media Strategy
Mariana Romero is deeply experienced in digital marketing and brand media management. She has developed media strategies specifically for the Oral Care sector in Mexico and possesses strong expertise in digital capability development tailored to the Mexican market. Her work involves integrating data strategies into brand communications and managing multicultural teams in both the Chinese and Mexican markets.