Mariana Sanchez
About Mariana Sanchez
Mariana Sanchez is the Consumer and Market Knowledge - ROI Maximization Senior Manager for the Americas at Procter & Gamble, with over 15 years of experience in various roles focused on consumer and market knowledge.
Current Role at Procter & Gamble
Mariana Sanchez currently holds the title of Consumer and Market Knowledge - ROI Maximization Senior Manager for the Americas at Procter & Gamble. She has been in this role since 2015, based in Cincinnati, Ohio, United States. Her work focuses on optimizing marketing investments to maximize the return on investment (ROI) for the Americas region. She employs both qualitative and quantitative consumer insights methodologies to guide effective marketing strategies.
Previous Roles at Procter & Gamble
Mariana Sanchez has an extensive history with Procter & Gamble, spanning over 15 years. Before her current role, she was the Manager for the Consumer and Market Knowledge Developed Regions ROI Center of Expertise from 2013 to 2015. Prior to that, she served as the NA Skin and Personal Care Integrated Business Optimization Manager from 2011 to 2013, and before that as the North America Gillette Venus Associate Manager from 2008 to 2011. Each of these roles was based in Cincinnati, Ohio, and focused on leveraging consumer insights to optimize business strategies.
Professional Experience Gained Through Internships
Mariana Sanchez has also gained valuable experience through internships. In 2007, she worked as a Marketing and Business Development Intern at China News. In 2006, she served as an Independent Sales Intern at Southwestern Advantage in Nashville, Tennessee, United States. These early roles contributed to her foundational understanding of marketing and consumer behavior.
Educational Background
Mariana Sanchez holds a Master of Business Administration with a focus on Marketing from Indiana University - Kelley School of Business, completed between 2015 and 2017. She also earned a Bachelor's degree in Business Administration, specializing in International Business, from The University of Texas at Austin, where she studied from 2004 to 2008. This robust educational background laid the groundwork for her expertise in consumer and market knowledge.
Expertise in Consumer Insights and Market Knowledge
Mariana Sanchez possesses advanced skills in both qualitative and quantitative consumer insights methodologies, including focus groups and market mix modeling. She specializes in volume forecasting and analytics, providing strategic insights to enhance business performance. Additionally, she has a strong background in shopper research, contributing to the understanding of consumer behavior and preferences, which is essential for optimizing marketing investments and maximizing ROI.