Marie Hélène De Crayencour
About Marie Hélène De Crayencour
Marie Hélène De Crayencour is the Director of Shopper Marketing, Paris 2024 Activations & Sustainability Partnerships at Procter & Gamble, with extensive experience in marketing, category management, and sustainability partnerships.
Title and Current Role
Marie Hélène De Crayencour holds the position of Director Shopper Marketing for Paris 2024 Activations & Sustainability Partnerships at Procter & Gamble. She has been in this role since 2022, operating out of Belgium on-site. Her responsibilities include overseeing shopper marketing strategies and forging sustainability partnerships in alignment with the Paris 2024 initiatives.
Professional Background in Marketing
Marie has extensive experience in marketing, having held various roles at Procter & Gamble. Previously, she served as Brand Director for Store Excellence Belgium, focusing on shopper marketing, category management, and sustainability from 2020 to 2022. She also worked as Senior Brand Manager for Shopper Marketing and Shopper Based Design, concentrating on category management and sustainability, for nine months in 2020 in Brussels.
Experience in Finance and Internships
Before her extensive career in marketing, Marie gained experience in the finance sector. She served as an intern in the philanthropy department at Bank Degroof from 2010 to 2011 in Brussels. Additionally, she completed a marketing internship at EXKi in 2009. These experiences provided her with a strong foundation in both philanthropy and marketing.
Education and Academic Achievements
Marie earned her master's degree in business management (gestion d'entreprise) from Ichec Brussels Management School, where she studied from 2006 to 2011. She also completed a finance program at Colegio Universitario de Estudios Financieros de Madrid, achieving a BAC3 in 2009. Her academic background in finance has complemented her professional expertise in marketing and sustainability.
Specialization in Shopper Marketing and Sustainability
Marie Hélène De Crayencour specializes in shopper marketing with an emphasis on sustainability partnerships. She has significant expertise in category management employing a shopper-based design approach at Procter & Gamble. Additionally, she has led Procter & Gamble's CRM program, enhancing customer relationship management strategies by leveraging shopper data and retailer joint business planning.