Marina Annunziata, MBA
About Marina Annunziata, MBA
Marina Annunziata is a Senior Manager in Beauty Care Media Analytics at Procter & Gamble with over a decade of experience in brand-building and media strategy.
Company
Marina Annunziata is currently employed at Procter & Gamble (P&G) as the Senior Manager for Beauty Care Media Analytics. She has been with the company since 2023, leading the retail media learning and measurement strategy for P&G Beauty. Procter & Gamble is a leading global consumer goods corporation headquartered in Cincinnati, Ohio, United States.
Title
Marina Annunziata holds the title of Senior Manager in Beauty Care Media Analytics at Procter & Gamble. In this role, she is responsible for the strategic direction and implementation of media analytics and measurement strategies specifically for P&G's beauty care segment.
Education and Expertise
Marina Annunziata earned her Master of Business Administration (MBA) from the University of Cincinnati Carl H. Lindner College of Business, where she studied from 2019 to 2021. Prior to that, she completed her Bachelor of Science (BS) in Marketing and French at Miami University from 2010 to 2013. With over a decade of experience, Marina has honed her skills in brand-building, advertising sales, account management, media planning, strategic consulting, and media learning plan development, especially within the Consumer Packaged Goods (CPG) and B2B sectors.
Professional Background
Before joining Procter & Gamble, Marina Annunziata accrued extensive experience with several companies. She worked at CVS Health in various managerial roles, including Senior Manager of Product & External Marketing and Senior Manager of Retail Media Strategy. Marina also spent a significant part of her career at 84.51˚, where she served as Lead Media Account Executive, Senior Media Account Executive, and Senior Consultant in Supplier Communications. Her earlier professional experiences include roles as an Account Executive at gyro and Geometry Global, as well as a Client Associate at Landor.
Early Career and Ventures
Marina began her career with internships in marketing roles at UC Health and Cedar Fair Entertainment Company. She also worked as a Sales Associate at Harrison Pet Center for eight years. Additionally, Marina co-founded Marina's Cake Box, where she has been working as a self-taught baker and decorator. Her entrepreneurial spirit and varied early experiences have contributed to her seasoned perspective in marketing and media analytics.