Marta Roballo
About Marta Roballo
Marta Roballo is the Retailer Media Director at Procter & Gamble, with extensive experience in brand management and marketing across multiple regions and roles.
Title and Current Role
Marta Roballo is currently serving as the Retailer Media Director at Procter & Gamble, a position she has held since 2023. She operates out of London, England, United Kingdom.
Previous Roles at Procter & Gamble
Marta Roballo has held several roles at Procter & Gamble. In 2023, she was the Media & Brand Organization Director UK for 6 months in London. Between 2021 and 2023, she served as the Brand Director Oral B - UK&I. Previously, she was the Brand Director UK&I for the Sunny range from 2019 to 2020. From 2018 to 2019, she worked as the Brand Manager - Gillette & Venus Market Development covering Sweden, Norway, Finland, and Denmark from Stockholm. Additional roles include Senior Assistant Brand Manager at Gillette Venus Market Management covering Northern Europe (2017-2018 in London) and Senior Assistant Brand Manager for Gillette Venus Global Innovation (2015-2017 in Geneva). She began her journey at Procter & Gamble as the Assistant Brand Manager for Braun Female Grooming Global Innovation from 2013 to 2015 and Associate Brand Manager for Braun EMEA Local Delivery in 2011.
Early Career and Other Experience
Marta Roballo has a diverse background. She co-founded and served as Head of Marketing and Sales at PinkAnanás Beachwear in Geneva from 2014 to 2016. She also undertook a consulting project on Sustainable Development at Mairie de Paris in 2011. In 2010, she worked in Marketing & Communications for Portugal Telecom's B2B Segment in Lisbon, had a consulting project with Impresa Publishing, and worked in fundraising and marketing with Laço. Earlier in her career, she was a Market Researcher at MediaGate in Lisbon and a summer intern at Menarini.
Educational Background
Marta Roballo has an extensive educational background. She earned a Dual Degree in Management from ESCP Europe and a Master of Science in Strategy from Universidade Católica Portuguesa in 2011 and 2010, respectively. Prior to that, she completed an Erasmus program in Business at Luiss Guido Carli University from 2008 to 2009. She also holds a Double Degree in Strategy from Universidade Católica Portuguesa, which she achieved between 2006 and 2009.