Matt You
About Matt You
Matt You is the Director of Trade Marketing at Procter & Gamble, with a long tenure in various roles at the company.
Current Role: Director Of Trade Marketing
Matt You currently holds the position of Director of Trade Marketing at Procter & Gamble. In this role since 2017, he is based in Guangzhou, Guangdong. His responsibilities typically include overseeing the development and execution of trade marketing strategies to support the company's product sales, driving promotional activities, and enhancing customer engagement to maximize product visibility and sales performance within the market.
Previous Role: Sales Director
Prior to his current role, Matt You served as the Sales Director at Procter & Gamble. From 2016 to 2017, he worked in Tianjin, where he likely oversaw the sales operations, developed sales strategies, and ensured achievement of sales targets. His role possibly involved leading, guiding, and motivating the sales team to drive business growth.
Experience in Trade Marketing
Before becoming Director of Trade Marketing, Matt You was Procter & Gamble's Trade Marketing Director from 2015 to 2016 based in Guangzhou, Guangdong. Additionally, he held the position of Senior Trade Marketing Manager from 2012 to 2015 in the same location. These roles involved managing trade marketing activities, coordinating with sales and marketing teams, and executing strategies to enhance market presence.
Regional Management Roles
Early in his career, Matt You gained substantial experience in regional management at Procter & Gamble. He was the Senior Regional Manager from 2010 to 2012 in Changchun, Jilin, and the Regional Manager from 2008 to 2010 in Guiyang, Guizhou. These positions involved overseeing regional sales, implementing business plans at the regional level, and ensuring that regional sales targets and objectives were met.