Melissa Berrett
About Melissa Berrett
Melissa Berrett is the Director of Category Development, Analytics, and Insights at Procter & Gamble, with extensive experience in sales and eCommerce roles.
Title
Melissa Berrett currently serves as the Director of Category Development, Analytics, and Insights at Procter & Gamble. She has held this position since 2018 and is based in Fayetteville, Arkansas.
Company
Melissa Berrett has had a long-standing career at Procter & Gamble. She has worked in various roles within the company, including Senior Account Executive and Senior Sales Account Executive, primarily focused on category development, analytics, and insights.
Education and Expertise
Melissa Berrett holds a Bachelor's degree in Marketing from the University of Florida, graduating in 2011. She also studied Marketing at St. John's University in 2009. Her educational background provides a solid foundation for her expertise in category development and analytics.
Previous Roles
Prior to her current role, Melissa Berrett served as a Senior Account Executive - Category Development, Analytics, and Insights from 2017 to 2018. She also held the position of Senior Sales Account Executive in Cumberland, Rhode Island from 2016 to 2017. Earlier roles include eCommerce Account Executive and Senior Account Executive within the Fayetteville, Arkansas area.
Achievements
Melissa Berrett co-led the LatinX network at Procter & Gamble and served as Category Advisor for Feminine Care products for Walmart Stores and Walmart.com. Notably, she led the team that won the Category Advisor Team of the Year in Consumables award in both 2019 and 2020.