Melissa Fernandez
About Melissa Fernandez
Melissa Fernandez is the Pharma Channel Senior Manager and Trade Marketing Manager at Procter & Gamble in Colombia, with over five years of experience in sales and trade marketing within the fast-moving consumer goods sector.
Current Role at Procter & Gamble
Melissa Fernandez currently serves as the Pharma Channel Senior Manager and Trade Marketing Manager at Procter & Gamble in Colombia. She has been in this role since 2021. Her responsibilities include managing the pharmaceutical channel and overseeing trade marketing strategies to ensure the company's products reach their target markets effectively.
Previous Experience at Procter & Gamble
Before her current role, Melissa Fernandez worked as the Key Account Manager - Pharma Channel at Procter & Gamble from 2017 to 2021. Over four years, she was responsible for managing key pharmaceutical accounts, focusing on maintaining strong relationships with clients and driving sales growth.
Role at RB
Melissa Fernandez accumulated significant experience at RB, where she held multiple roles. She worked as Trade Marketing - Canal Autoservicios from 2016 to 2017, prior to that, she served as Analista Inteligencia de Ventas from 2014 to 2016, and as Trainee Inteligencia de Ventas from 2013 to 2014. In these roles, she contributed to sales intelligence and trade marketing strategies, focusing on the self-service channel in Colombia.
Educational Background
Melissa Fernandez studied Ingeniería Industrial at Universidad del Valle in Colombia. She achieved her Grado en Ingeniería in 1970. Her academic background laid a solid foundation for her career in sales and trade marketing within the fast-moving consumer goods sector.
Skills and Expertise
Melissa Fernandez brings over five years of experience in sales and trade marketing within the fast-moving consumer goods sector. She is known for her strong teamwork and project leadership skills, with a focused approach towards achieving organizational goals. Her expertise spans multiple roles and responsibilities, demonstrating her versatility and capability in the industry.