Melissa Flechas Guzmán
About Melissa Flechas Guzmán
Melissa Flechas Guzmán is the Brand Operations and Media Manager at Procter & Gamble, specializing in media strategies and influencer partnerships.
Title and Current Role
Melissa Flechas Guzmán is currently the Brand Operations and Media Manager at Procter & Gamble. She has been in this role since 2020. In her position, she focuses on developing media strategies and managing influencer partnerships for leading brands and new product launches. She leverages her expertise to drive brand visibility and consumer engagement.
Education and University Background
Melissa Flechas Guzmán holds a Bachelor of Business Administration (BBA) from Pontificia Universidad Javeriana. She completed her degree program in a span of five years, from 2012 to 2017. Her academic background has equipped her with crucial business administration skills, laying a solid foundation for her professional career.
Specialization in Media Strategies
Melissa specializes in developing comprehensive media strategies. She is adept at crafting plans that enhance brand visibility through various media channels. Her role involves executing these strategies effectively to meet business goals and objectives, focusing on both established and new product lines within Procter & Gamble.
Influencer Partnerships and Brand Engagement
Part of Melissa's responsibilities includes managing influencer partnerships. She collaborates with influencers to promote leading brands, creating mutually beneficial relationships that drive brand profitability and reach. Her work in this area is integral to Procter & Gamble's marketing efforts.
Expertise in CRM and Direct Consumer Engagement
Melissa has expertise in Customer Relationship Management (CRM) and trial executions aimed at direct consumer engagement. Her strategies are centered around building strong consumer relationships and providing firsthand product experiences. This experience helps in understanding consumer needs and driving product success in the market.