Melissa Smith
About Melissa Smith
Melissa Smith is the Analytics & Insights Director at Procter & Gamble, with extensive experience in shopper insights and business planning.
Title: Analytics & Insights Director
Melissa Smith currently holds the position of Analytics & Insights Director at Procter & Gamble. She has been serving in this role since 2017, based in Fayetteville, Arkansas Area. Her work focuses on analyzing and deriving valuable business insights to drive strategic initiatives.
Background in Shopper Insights and Strategic Planning
Melissa Smith has a robust background in shopper insights and strategic planning, starting as a Shopper Insights Director at Procter & Gamble in 2017. Before that, she served as a Shopper Insights Senior Manager from 2015 to 2017, and as the NA SMO IBO CMK Senior Manager from 2012 to 2015. Her extensive experience covers various categories, including Hair Care, Home Care, and Baby Care. She led strategic building block modeling and end-to-end business planning for the Walmart team.
Professional Experience at Procter & Gamble
Melissa Smith's tenure at Procter & Gamble includes roles such as CMK Global Baby Care Manager from 2010 to 2012, CMK Baby Care Intern in 2009, and a participant in the CMK Consumer Strategy Workshop in 2008. Her career trajectory at P&G marks an evolution from internships to senior leadership roles, showcasing progressive responsibility in consumer and market knowledge.
Educational Background in Business and Languages
Melissa Smith attended Miami University from 2006 to 2010, achieving a Bachelor of Science degree. She studied Accounting, Management and Organizations, and Spanish. During her time at the university, she also worked as an MIS Undergraduate Lab Assistant for two years. Her academic background laid a strong foundation for her career in business analytics and insights.
Early Career and Leadership Development
In addition to her professional roles, Melissa Smith participated in the PwC National Leadership Adventure in 2008. This experience, combined with her participation in the CMK Consumer Strategy Workshop at Procter & Gamble, represents her early commitment to leadership and strategic growth within the industry.