Melody Wang
About Melody Wang
Melody Wang is the Director of Analytics & Insights, China MO CPU (Online & Offline) at Procter & Gamble, based in Shanghai, China. She has extensive experience in business analytics and data reporting solutions, with a background in advertising and accounting.
Current Role at Procter & Gamble
Melody Wang serves as the Director of Analytics & Insights, China MO CPU (Online & Offline) at Procter & Gamble. She assumed this role in 2023, working out of Shanghai, China. In this capacity, she leverages her expertise in business analytics to drive strategic insights and data-driven decision-making for the company's online and offline operations in the Chinese market.
Previous Roles at Procter & Gamble
Before her current role, Melody Wang held multiple positions at Procter & Gamble. From 2021 to 2023, she was the Senior Manager of Analytics & Insights, China iOmni CPU, based in Shanghai. She also worked as the Senior Manager of Analytics & Insights for Greater China Haircare E2E (Brand Design & Delivery) from 2019 to 2021 in Guangzhou, and as the Manager of Analytics & Insights for China iOmni Offline & O2O Daojia from 2017 to 2019 in Shanghai. In these roles, she developed strategies for cross-channel and category insight and analysis, significantly contributing to the company’s growth.
Academic Background
Melody Wang holds a Master’s Degree in Advertising with a focus on Marketing Analytics Sequence from The University of Texas at Austin, which she obtained in 2017. She also earned a Bachelor’s Degree in Accounting and Business Management from Shanghai University of Finance and Economics in 2015. Her academic background equips her with a strong foundation in both quantitative and qualitative business analysis.
Early Career Experience
Melody Wang gained early career experience in various roles. Before joining Procter & Gamble, she worked at Moody College of Communication as an Assistant Instructor in Case Analysis & Business Writing from 2016 to 2017. She also served as a Summer Analyst in Consumer & Market Intelligence at Petco for three months in 2016. These roles helped her develop a well-rounded skill set in business analytics and market intelligence.
Language Proficiency
Melody Wang is fluent in both Mandarin and English. This bilingual ability enables her to communicate effectively in diverse business environments, enhancing her capacity to lead cross-functional teams and collaborate with international stakeholders.