Merve Yeşil Fazlı
About Merve Yeşil Fazlı
Merve Yeşil Fazlı is the Brand Director at P&G Turkey CCAR Home Care, overseeing the strategic direction and growth of the Fairy and Febreze brands in the Turkey, Caucasus, and Central Asian Republics markets.
Current Role at Procter & Gamble
Merve Yeşil Fazlı currently holds the position of Brand Director at P&G Turkey CCAR Home Care. She has been in this role since 2021, overseeing strategic direction and market growth for brands like Fairy and Febreze in Turkey, Caucasus, and the Central Asian Republics. Based in Istanbul, she has been instrumental in driving regional brand initiatives and managing comprehensive market strategies.
Previous Roles at Procter & Gamble
Before becoming the Brand Director at P&G Turkey CCAR Home Care, Merve Yeşil Fazlı held several significant positions at Procter & Gamble. From 2019 to 2021, she was the Brand Marketing Director for Data Driven Consumer Activation & Strategic Partnerships. She also served as Senior Regional Brand Manager for Turkey & Caucasus Home Care from 2016 to 2019 and as Brand Manager for Scale Brand Operations in Turkey from 2015 to 2016. Additionally, she was the Brand Manager for Starting Families Lifestage for a year between 2014 and 2015 and began her journey at P&G as a Brand Management Intern from 2013 to 2014.
Work Experience at BSH Turkey
Merve Yeşil Fazlı also gained valuable industry experience while working at BSH Turkey. She served as a Long-term Project Intern from 2011 to 2012 in Çerkezköy, Tekirdağ. This role helped her develop foundational skills in project management and operational processes, further contributing to her esteemed career in brand management.
Educational Background
Merve Yeşil Fazlı's educational journey includes several prestigious academic achievements. She holds a Master’s Degree in Industrial Engineering from Boğaziçi University, obtained between 2012 and 2015. Additionally, she participated in the Erasmus Exchange Program at Universitat de Lleida in 2010, where she studied Mechanical (Industrial) Engineering. She completed her Bachelor's degree in Manufacturing Engineering at Istanbul Technical University from 2007 to 2012.
Market Expansion and Strategic Initiatives
Throughout her career at Procter & Gamble, Merve Yeşil Fazlı has been a driving force behind the successful market expansion of home care products, including brands like Fairy and Febreze, in the Caucasus and Central Asian Republics. Her extensive experience in managing brand operations and consumer activation strategies across multiple regions has played a crucial role in enhancing P&G's market presence in these areas.