Michael Frey
About Michael Frey
Michael Frey is the Director of Marketing for APFI - Tide Cleaners at Procter & Gamble, with extensive experience in brand management and marketing strategy.
Title
Michael Frey serves as the Director of Marketing, APFI - Tide Cleaners at Procter & Gamble. He has held this position since 2018, overseeing marketing initiatives and strategy in Cincinnati, Ohio.
Professional Background
Michael Frey currently holds the title of Director of Marketing, APFI - Tide Cleaners at Procter & Gamble, where he manages marketing campaigns for over 150 Tide Cleaners stores. His tenure with Procter & Gamble has included a variety of roles such as Brand Manager positions for Dreft NA and Shopper Marketing Innovation, as well as Assistant Brand Manager roles for Dawn and Febreze. Frey's extensive background in consumer products marketing spans over a decade and showcases his expertise in brand building and market strategy.
Previous Roles and Experience
Before his current role, Michael Frey gained considerable experience at Procter & Gamble, starting in 2012 as an Assistant Brand Manager for Febreze. He later held positions as an Assistant Brand Manager for Dawn, a Brand Manager for Shopper Marketing Innovation, and a Brand Manager for Dreft NA. Prior to joining Procter & Gamble, Frey worked as a Consultant at Deloitte Consulting and held internships in finance with MassMutual Financial Group and Paramount Health Services. He also served as a Territory Manager at Colorworks Collegiate Painters.
Education and Expertise
Michael Frey holds an MBA in Marketing from Indiana University's Kelley School of Business, obtained between 2010 and 2012. He also earned a Bachelor's of Science in Finance from Miami University, where he studied from 2002 to 2006. His academic background has equipped him with significant expertise in areas such as functional system design, process mapping, benchmarking analytics, business case development, and supply chain management. Frey's education has been foundational in his approach to market analysis and competitive analysis, integral to his roles in both consulting and brand management.