Michal Benmayor Cohen
About Michal Benmayor Cohen
Michal Benmayor Cohen is the Global Director of Natural Hair Care Brands at Procter & Gamble, with extensive experience in brand management and marketing.
Title and Current Roles at Procter & Gamble
Michal Benmayor Cohen holds the title of Global Director Natural Hair Care Brands at Procter & Gamble, a role she has been in since 2018. Additionally, she has been serving as the Global Hair Care Director for Herbal Essences and Aussie since 2017. Both roles are based in Cincinnati, Ohio, United States.
Previous Positions at Procter & Gamble
Prior to her current roles, Michal Benmayor Cohen has held several significant positions at Procter & Gamble. From 2016 to 2017, she was the Global Beauty Care Trends and Disruptive Innovation Leader. Before that, she was Pantene Global Director from 2014 to 2016 and Head and Shoulders Global Brand Manager from 2011 to 2013. Additionally, she served as the Head and Shoulders Greater Europe and MEA Brand Manager from 2008 to 2010. She also managed Global Brand Management for Fine Fragrances Prestige from 2005 to 2007. Earlier in her career, she was a Market Assistant Brand Manager for Fabric and Home Care from 2001 to 2005.
Education and Academic Background
Michal Benmayor Cohen studied Industrial Engineering at Tel Aviv University, earning a Bachelor's of Science degree. Her academic journey at the university spanned from 1997 to 2001.
Expertise in Global Business Planning
Michal Benmayor Cohen has demonstrated expertise in defining 5-year global business plans. Her skills encompass product, consumer, and customer opportunities, indicating a comprehensive understanding of market dynamics and strategic planning.
Specialization in Brand Building
Specializing in brand building, Michal Benmayor Cohen excels in bringing vision to life through the entire marketing spectrum. Her capabilities include everything from product design to product launch, underlining her proficiency in creating cohesive and impactful brand strategies.
Experience in Organization Management
Michal Benmayor Cohen is experienced in organization management, which includes coaching, training, and leading both direct and indirect reports and teams. Her expertise also extends to managing external partners, demonstrating her ability to effectively oversee and collaborate with diverse groups.