Michal Rapacki Zimny
About Michal Rapacki Zimny
Michal Rapacki Zimny is the Digital Media Optimization Global Leader and IT Director at Procter & Gamble, with extensive experience in digital media strategy and product management.
Title
Michal Rapacki Zimny is the Digital Media Optimization Global Leader and IT Director at Procter & Gamble.
Company
Michal Rapacki Zimny is currently employed at Procter & Gamble. He has also held previous roles at the company, including e-Business Analytics Service Manager, brand.com Product Manager, Global Shipment Reporting Product Manager, Market Analysis Platform Product Manager, Business Analyst in the Market Development Organization, and IT Systems Analyst.
Previous Employment
Before rejoining Procter & Gamble, Michal Rapacki Zimny co-founded AskVote.io and served as Co-Founder from 2016 to 2019. He also co-founded Conecta - Internet Service Provider from 1998 to 1999. Additionally, he worked as a Merchandiser for Hamilton Stores in the United States during the summer of 1999.
Education and Certifications
Michal Rapacki Zimny earned a Master's degree in Finance and Banking from SGH Warsaw School of Economics, where he studied from 1995 to 2000. He is also OMCA certified, indicating a recognized standard of digital marketing expertise.
Current Role and Responsibilities
In his current role at Procter & Gamble, Michal Rapacki Zimny is responsible for the product management of the DMO cloud app and business activation. He advises P&G Business Units on digital media strategy and tactics, focusing on optimizing digital media across channels such as Google Ads, Facebook, Amazon, YouTube, and programmatic media DSPs. He manages a $2 million budget and leads a team of 20 people.
Achievements
Michal Rapacki Zimny has delivered over $88 million in hard savings through insights delivery and automation, enhancing media efficiency, effectiveness, and reach.